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Blog: PR & Communications – I’m back!
Following a short break, I’m back from maternity leave #2 and am pleased to be offering freelance PR and communications services from my Oxfordshire base. Work provides a balance to life!
What's new? It’s important to stay current in PR and something I have been mindful of since planning my second maternity leave.
To ensure my skills are as current as can be, I recently attended a Chartered Institute of Public Relations (CIPR) course on Paid Media Management. A fantastic workshop, which I thoroughly enjoyed! I love the targeting options of LinkedIn and Facebook, the ability to adapt a campaign to respond to audience data and the clear ROI that can be presented back to clients.
Traditionally, PR people have operated in the “Earned” media space by gaining editorial coverage for clients. I’ve been delivering effective B2C and B2B media relations campaigns for nearly two decades and in more recent years have successfully combined this with digital media relations and social media.
However, it is also important to consider other options as part of a PR plan such as Search Engine Optimisation (SEO) and Paid media e.g. sponsored content on Facebook, LinkedIn and GoogleAds.
Over the next 12 months, I will be fully embracing Paid and Earned media, I will be using PR to help SEO and will be creating content for sharing on social media channels. A combination of traditional and digital communications will provide clients with a truly integrated approach.
I’m looking forward to the year ahead and supporting those looking to raise awareness of their service or product. My approach to freelance PR and communications services can help to amplify messages and position people or companies as leaders in their field.
To have a chat about how I can support your business, please get in touch.
P.S. During my maternity leave I volunteered media relations skills to raise awareness of the Save Wantage Hospital campaign in addition to launching a new child and family service in my local community called GroW (see photo above of Michelle Rozier, office manager for GroW, at the media launch event). Both causes are very close to me.